Ruoholahti is an established Helsinki office district home to major corporations across industry, technology, finance and insurance, and Roihu sits at its centre with the metro 400 metres away. The surrounding amenity is unusually strong for an office location: the Salmisaari sports centre next door, the Ruoholahti shopping centre for daily errands, and Kaapelitehdas six minutes on foot.
Genesta acquired the property from Niam in 2018 for its value-add fund and executed a full repositioning, which has since been validated by a completed leasing programme covering 13,773 m² of office and retail space in a difficult market. Leasable units run from 500 to 3,000 m², letting the building serve both smaller occupiers and larger requirements, and the well-being offer gives tenants a recruitment argument that a conventional office cannot match.